Amazon is lowering prices on thousands of grocery items and rolling out a new private label food brand called Amazon Saver.
The discounts come as Amazon aims to offer more products at a lower prices across its entire retail business. It is battling the likes of Walmart and Target, which announced their own price cuts in recent months.
The new Amazon Fresh savings are for Prime members (who pay $139/year) and are available in physical Amazon Fresh stores and via online grocery delivery.
The discounts include up to 50% off eight to 15 grocery favorites that rotate each week, including produce, protein, and pantry staples. There are also additional savings on Prime-exclusive grocery items and Amazon private-label brands.
The new private label brand, called Amazon Saver, is a “no-frills” brand with most items priced under $5. Prime members get an additional 10% off. Several products have already been rolled out and Amazon plans a selection of more than 100 items over time.
Amazon is offering the discounts as more American voters cite grocery prices as a leading concern heading into the November presidential election.
Amazon also announced Tuesday that it “simplified” the user experience on the Amazon Fresh online shopping storefront.
Customers can select frequent purchases via the repeat items feature; set their preferred day and time windows for weekly grocery pickup and delivery via recurring reservations; browse shopping zones that group products by theme; and switch between categories aisle-by-aisle with new navigation.
Since Amazon launched the first iteration of Amazon Fresh back in 2007, it has experimented with different models and pricing for grocery items. The tech giant, which acquired Whole Foods for $13.7 billion in 2017, still offers grocery delivery from its Amazon Fresh brand, as well as from Whole Foods. It also operates more than 40 Amazon Fresh physical stores across the U.S.
Amazon recently launched a monthly ($9.99) and yearly ($99.99) grocery delivery subscription for Prime members. It is also adding retailers to its third-party grocery delivery network.
https://ift.tt/9z7tpXh September 10, 2024 at 07:15AM GeekWire
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